Preparing for the worst means the worst will not be so bad

IMAGINE your worst business nightmare. Maybe it’s a huge customer data loss, a transport accident, a fire that wipes out your stock or perhaps, just perhaps, an exploding oil rig that causes one of the worst ecological disasters the world has ever seen and forces your chief executive to resign.

That’s right, BP was not prepared for the worst, and that includes preparing to handle the media in a crisis. Tony Hayward, BP’s outgoing boss has been forced to fall on his sword as the crisis on both sides of the Atlantic reaches fever pitch. But there are few media experts who would not agree BP’s crisis media communications were, let’s face it, appalling. In fact, it took Hayward and his colleagues weeks to get their message out, but by then it was far too late. BP made it easy for the media and politicians to attack it because it simply had not put a robust crisis media plan in place.

At parsleymedia we are here to help your company prepare for the worst.  Hopefully the worst will never happen, but every company needs to be prepared for it so the crisis plan can swing into action immediately. The faster you act, the faster you control the media agenda, the less damage any crisis will leave in its wake.

Our expert training team can guide you through the steps to take as soon as a crisis hits. We let you in on the secrets of how to control the media agenda even in the most testing of circumstances and, most importantly, we will demonstrate how to protect your company’s brand when that nightmare scenario hits.

A crisis need only be a crisis if you are not prepared for it. At parsleymedia we have years of experience in ensuring top companies and public sector organisations around the globe are ready for the worst.  So if you want to ensure you are prepared then contact us at info@parsleymedia.com or on 020 3178 5466. We will make sure your company does not do a BP.