Press Training
Despite the rise of 24-hour news channels, media websites and social networking, the press remains an incredibly important part of the media. In many ways, the printed word continues to influence the rest of the media as newspapers are still breaking some of the biggest stories that others follow.
Knowing how the press works is a crucial element to strong media relations. Our press training will reveal how the press gathers its news, features and opinion pieces and how you can ensure your messages are portrayed to your advantage.
Of course, the press is not merely about newspapers, news wires and magazines. A press journalist is also writing for a publication’s website and may even bring along a microphone or camera to record their own broadcast interview.
Clear Messaging
Understanding the differences between press and broadcast interviews is key. During a broadcast interview the audience hears only what you say. You do not have the same level of control during a press interview as the journalist has far more time to think about their angle and how your message fits into that. That extra time to analyse and seek the opinion of others means your messages and delivery have to stand out and be incredibly clear.
During a parsleymedia press training session our expert journalists will show you how to hone you messages and make them so compelling that the journalist cannot ignore them.
Practical Experience
As well as showing you what motivates a press journalist our courses contain practical exercises that provide the real-life experiences of the press interview. These face-to-face and telephone interviews are written up so you can see for yourself how what you say can be interpreted by the press journalist.
Press Releases
The art of producing a press release that captures the media’s attention is a skill that can be overlooked. But, a press release can often be your opportunity to make a first impression and you do not want yours thrown in the bin along with many of the hundreds of emails and letters a journalist receives every day.
Our team of hugely experienced journalists will show you how to create a press release that stands out from the rest and will ensure your story is noticed. We will show you how to spot a story and how to craft your release so it is not subject to the journalist’s most common question – So what? We know what infuriates journalists and what sparks their interest. During your course we will let you in on the trade secrets that will give you an edge when it comes to your press communications.
Press Conferences
Get your press conference right and your story can move to the top of the news agenda for all the right reasons. Get it wrong and you may still make the headlines, but not for the reasons you had hoped. A good press conference can be a key element to any strong media campaign, but get it wrong and it could do more harm than good.
At parsleymedia we understand the press conference from both sides, the journalist’s and the organisation’s. Our training will ensure you your press conference goes smoothly and produces the results you hoped for.
For your free media training course outline – our recommendation for what your session should cover – click here or call 020 3178 5466.
