LV= selects parsleymedia for media training role

ONE OF BRITAIN’S leading insurance and financial institutions has selected parsleymedia as it’s media training partner.

LV= recruited the parsleymedia team to prepare its top managers to face any media situation. Following the sessions Emma Banks, Head of PR at LV= was delighted with the results.

Emma said: “The training parsleymedia did for the team was really well received.  All the attendees said not only would it help them with dealing with the media in future, but they really enjoyed the session. They also said the skills they had learned would come in handy in other elements of their job.”

Russell Taplin, one of the LV= delegates said: “The course was very useful. It felt targeted and specific to the formats we are familiar with.  The initial focus of TV and radio really helped clarify the messages for the more technically difficult interviews. And parsleymedia had put in the research into the delegates’ individuals areas, which really helped.”

David Parsley, managing director of parsleymedia, said: “We were delighted to be asked to work with Emma and the team at LV=. The training involved preparing the delegates for all elements of the media, from trade press to national television news. I don’t believe LV= team we met will have any issue facing the media now. They took everything on board and impressed us and themselves with the progress they made.”

LV=, fomerly known as Liverpool Victoria, is the UK’s largest friendly society, helping people make the best choices when it comes to their money. The group offers a range of savings, investment and pension products.

To find out more about parsleymedia’s leading media training service click here or call us on 020 3178 5466.