Case Study 1: Experian Staff Magazine
Experian, one of the world’s largest data and information groups, asked parsleymedia to complete a full reworking of its staff magazine. Our instructions were to create a magazine with a consumer feel and articles that both informed and entertained staff in the UK & Ireland, Europe, Middle East and Asia.
We completed Insight magazine’s transformation in January 2010 and continue to work with Experian on the publication.
Colin Archer, Head of People Communications and Community, said: “We asked parsleymedia to create a whole new magazine for our staff and we have been delighted with the results. Our staff now have a magazine they enjoy and can be proud of.”
