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Revealed: Staff magazines CAN be exciting

June 7th, 2011

We’ve all seen them, but rarely read them. The staff magazine is plonked on our desk once every three months or so and it’s full of what the big bosses have been up to, ramming corporate figures down our throats and rarely, if ever, providing anything for the thousands of staff members that work at the heart of the business.
Well, this simply does not have to be the case. We at parsleymedia know this because we have …

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Preparing for the worst means the worst will not be so bad

May 5th, 2011

IMAGINE your worst business nightmare. Maybe it’s a huge customer data loss, a transport accident, a fire that wipes out your stock or perhaps, just perhaps, an exploding oil rig that causes one of the worst ecological disasters the world has ever seen and forces your chief executive to resign.
That’s right, BP was not prepared for the worst, and that includes preparing to handle the media in a crisis. Tony Hayward, BP’s outgoing boss has …

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Use the media to your advantage

December 14th, 2010

I don’t know about you, but I spend a great deal of my time watching the news and cringing at some of the daft comments people make when a microphone is put in front of them. Maybe it’s because we work in the media training world showing people how to make a good impression with the press, but I’m sure you too sometimes think “what did he/she say that for? What a gaffe!”
Well, believe it …

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The world economy still grows even if it doesn’t feel that way at home

May 31st, 2010

We launched parsleymedia on the day, almost three years ago now, when Northern Rock went cap in hand to the Bank of England as it teetered on the brink of collapse. Therefore, we’ve known nothing but downturn and recession. But that hasn’t stopped us building the business.
From spare room start-up to a company with offices in London and the south west and clients across the UK, Europe and the Middle East, we have discovered that …

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